WEST POINT WINS ADMISSION ADVERTISING AWARDS – Feb. 26, 2009

WEST POINT, N.Y. – West Point set the gold standard in the college catalog group and earned a silver award in the Video/CD Rom Viewbook category in the 24th Annual Admissions Advertising Awards by Higher Education Marketing Report.

“We are very proud of our success in this competition,” said Col. Deborah McDonald, West Point’s director of admissions. "We have shifted our marketing efforts in recent years to include more multi-media techniques which will appeal to technically savvy college bound students. Such changes in marketing techniques have brought our applicant pool to the highest level in over ten years. I am very proud of our professional marketing team in Admissions and for their continued dedicated support of West Point's mission."

The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.  

About West Point
West Point, The U.S. Military Academy, is a four-year co-educational federal undergraduate liberal arts college located 50 miles north of New York City. The world's preeminent leader development institution, it was founded in 1802 as America's first college of engineering. Its mission remains constant-to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army. For more information, go to www.westpoint.edu