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Directorate of Strategic Initiatives 

Public Affairs Office Marketing Office West Point Band Board of Visitors

Directorate of Strategic Initiatives (DSI) combines the synergy of the United States Military Academy’s leadership and the West Point mission with the Superintendent’s vision for the Academy, now and for the future. Responsible for overseeing public affairs, community outreach, marketing, branding, licensing and trademarks of the United States Military Academy, DSI provides Academy-wide leadership and its subordinate offices are a unified resource for communicating the message of the United States Military.