STRATEGIC COMMUNICATION PLAN 2013-2015
USMA Strategic Communication (STRATCOM) is the process that integrates activities and information to engage key audiences while achieving goals consistent with United States Military Academy mission, vision, and goals. USMA STRATCOM is nested within current U.S. Army doctrine, priorities, and objectives.
This STRATCOM Plan provides guidance for effectively communicating messages to key internal and external audiences, particularly Soldiers and families. The plan focuses communication to ensure key audiences and stakeholders are well-informed about USMA’s mission, vision, and goals. The responsibility for effective strategic communication begins with the Superintendent, is implemented by the Director of Strategic Initiatives, and is communicated by all leaders in the West Point Community.