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United States Military Academy (USMA) Trademark Licensing Program   


The USMA Trademark Licensing Program was formally established to protect and license the institutional names and identifying marks, the "licensed indicia" of our Academy. These marks are registered with the United States Patent and Trademark Office and/or are protected under state and common law. USMA licensed indicia are the exclusive property of the United States Army and managed locally by the USMA Licensing Director. License or authorization is required for any and all use of the licensed indicia.  

 

PROTECTED MARKS

​​​​​To view the portfolio of USMA logos, marks, verbiage, and colors please see the Licensed Indicia Sheet.

Note that the Licensed Indicia Sheet is non-exhaustive and absence from this list of a mark used by the U.S. Army or USMA does not constitute any waiver of intellectual property rights. 

BECOMING LICENSED 

Commercial Use

Individuals and organizations wishing to use USMA's trademarks on commercial products must obtain permission to do so by obtaining a license through the Collegiate Licensing Company (CLC). CLC administers the USMA licensing program through a contracted agreement.

For information on CLC's resources and services, as well as applications for becoming a licensed vendor of the United States Military Academy, please contact the Collegiate Licensing Company directly:

Collegiate Licensing Company
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
Phone: 770-956-0520
Fax: 770-955-4491
Web: www.clc.com
Email: acoldren@clc.com

Crafters and Hobbyists

Individuals wishing to reproduce handmade products for limited distribution may qualify for a USMA Crafter License. This license is managed locally  and issued by USMA. Please contact the USMA Licensing Director (licensing@usma.edu) to see if you qualify for this option. 

Non-Commercial Use

Authorization for non-commercial use is coordinated through the USMA Licensing Director. This includes the use of trademarks by closely affiliated organizations, like West Point Societies, West Point Parents Clubs, and other private affinity groups. This also applies to one-time use requests.

Please send the following information to licensing@usma.edu to apply for your closely affiliated license:
1. Organization name and brief description
2. Lead contact name and position/title
3. Physical mailing address 

Please send the following information to licensing@usma.edu to request a one-time use license:
1. Your name and affiliation with the Academy
2. Your physical mailing address
3. Marks you are requesting to use
4. Item you'd like to produce marks on
5. Maximum number of items you'd like to produce

LICENSED VENDORS

Only officially licensed vendors may produce goods or offer services that bear USMA-licensed indicia. The "Officially Licensed Products" label, displayed at left, assures alumni, parents, and fans that the merchandise on which it appears is officially sanctioned by USMA and that the royalties from all purchases benefit the Academy. To view a list of current CLC licensed vendors please see the CLC Licensed Vendor List (March 2015)  


OFFICIAL POLICIES AND GUIDELINES

 Several policy and guideline documents exist related to the use of USMA's marks. These documents are listed below:


 

 

 
 
 

For more information:

Licensing Director
United States Military Academy
600 Thayer Road, Taylor Hall
West Point, NY 10996
(845) 938-8762
licensing@usma.edu