West Point Trademark Program
The United States Military Academy Trademark Program was formally established to protect and license the institutional names and identifying marks, the "licensed indicia" of our Academy. These marks are registered with the United States Patent and Trademark Office and/or are protected under state and common law. USMA licensed indicia are the exclusive property of the United States Army and managed locally by the USMA Licensing Director.
The Collegiate Licensing Company (CLC) administers the USMA licensing program through a contracted agreement. License or authorization is required for any and all use of licensed indicia. To acquire license for commercial use, please contact the CLC representative for USMA, who can be reached via email by clicking here or you can visit the website by clicking the image below. Authorization for non-commercial use is coordinated through the office of the USMA Licensing Director who may be contacted via email at firstname.lastname@example.org.
Only officially licensed vendors may produce goods or offer services that bear USMA-licensed indicia. The "Officially Licensed Products" label, displayed at left, assures alumni, parents, and fans that the merchandise on which it appears is officially sanctioned by USMA and that the royalties from all purchases benefit the Academy. To view a list of current CLC licensed vendors please see the CLC Licensed Vendor List (March 2015).
For more information about specific guidance on the use of the licensed indicia by staff, faculty, and cadets; alumni and parent organizations; and locally registered private organizations please see the Trademark Information Paper. To view the portfolio of USMA logos, marks, verbiage, and colors please see the West Point Licensed Indicia Sheet.
NOTE: The West Point Licensed Indicia Sheet is non-exhaustive and absence from this list of a mark used by the U. S. Army or USMA does not constitute any waiver of intellectual property rights.
For more information:
Directorate of Strategic Initiatives
ATTN: Licensing Director
United States Military Academy
600 Thayer Road, Taylor Hall
West Point, NY 10996