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Deadlines for submitting Parents' Club advertisements are: August 10, 2007-For Club Submitted Ads July 9, 2007-For DCA Designed Ads The advertising rates afforded Parents' Clubs are significantly lower than what is charged for commercial advertisements. Some of the frequently asked questions regarding advertisements appear below: Q. What is meant by "All Copy and Artwork must be submitted in Camera-ready form"? A. Camera-ready means that your advertisement will appear the same as it is submitted to the Howitzer. The only alteration which can be made is to reduce or enlarge your advertisement to ensure that it conforms to the size ad specified. If the camera-ready advertisement is generated via a laser printer, please ensure that it is outputted at no less than 600 dots per inch (dpi), although 1200 dpi is preferrable. Any resolution less than 600 dpi will greatly reduce the quality of the final product. Q. What if I need graphic images to enhance my advertisement? A. The Howitzer can provide you the graphic image of the USMA Crest and the specific class crest. These images can be sent to you either on a disk or in hard copy format. To obtain further information regarding graphics, please contact the Cadet Publications Office at (845) 938-2780/7989. Q. What format is needed if I send my advertisement in a digital form? A. Ads generated using desktop publishing software must be saved in a .tif format and must be at least 300 dpi. Since all ads are printed in black and white, all ads should be saved in a grayscale mode. We will not accept any electronic advertisements that are in a file format other than the .tif file format. Q. Can I use photographs in my advertisement? A. You may use photographs in your advertisement, however, you must use original black and white pictures. Please do not scan in pictures and then output to a laser printer. Final print quality will be significantly reduced unless original photographs are used. Q. If the Howitzer prepares my advertisement, will I get to see the ad before it is published? A. Yes, the Howitzer will gladly mail or fax you a copy of the advertisement we have designed for your approval prior to publication. If you select this optioin, please ensure that we have either a delivery address to which we can FEDEX your advertisement or a fax number. Additional questions should be addressed to the Office of Cadet Publications at (845) 938-2780/7989. Please click here to download additional 2007 Parents' Club information including price info and the Parents' Club Advertisement Application This file requires that your computer have Acrobat Reader 3.0 or higher. To download a FREE copy of this software, please go to Download Acrobat Reader This page was last updated on 27 August 2007. Copyright © 2007, United States Military Academy |
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